Together made with Elvire Delanote . Red Dot Award Winner 2012, category 'corporate design'. Dynamic identity with 3780 various logos. With its variable logo, the corporate identity of choco, a communication agency, opens up a dialogue with clients, partners and employees. The idea for the changeable logo was inspired by the relation matrix of the agency. Each dot and each letter is located on one of the positions of the matrix, which represents the values of daily life relationships. These values are not fixed, but they are – as life is – always moving. And accordingly, the logo is “moving” in a unique and creative way.